FBA stands for Fulfillment by Amazon. You send your products to Amazon’s warehouses, and they handle storage, packing, shipping, customer service, and returns. You focus on building your brand and driving sales, while Amazon handles the logistics.

It depends on your product, but most private label sellers should plan for at least $3,000–$5,000 to cover product costs, shipping, Amazon fees, and launch marketing. Could you start smaller? Yes, but your growth will be slower.

No. You can start as an individual. That said, I recommend setting up an LLC once you’re serious—it protects your personal assets and positions you as a real business.

Not at all. Amazon allows international sellers. You’ll need the right tax and bank setup, but I’ve coached students all over the world who sell successfully in the U.S. market.

Visit Amazon Seller Central, click “Sign up,” and follow the steps. You’ll need ID, bank info, and tax details. Amazon is picky about documentation, so make sure everything matches exactly.

This is the crux of the success path on Amazon FBA. If you can't find profitable products, that fit your BUDGET, you will run out of cash flow before you ever make a profit. So, the first thing you always need to keep in mind is your budget, then reverse engineer what the costs are. For example, if you have $5000 to make the first product work, you can buy 1000 units of a product that costs $5.00 to manufacture and $1000 to ship the units.

Just the Cost of Goods (CoGs) and shipping (Freight) alone are going to be over your budget. You also have to include marketing (reviews & ads) costs as well as realizing that the competitiveness of a niche actually determines how long / how many units you have to sell it will be before you start making profit.

The good news is I have developed a proprietary tool call the Product Analyzer Bible (PAB) that helps you get really good estimates on this BEFORE you ever even order a product. If the PAB says a product can fit your budget, then you are much more likely to find profitable products that can help you generate income than by using any other tool or program.

I don't advocate to use a lot of tools, because subscriptions can jam up your cash flow as well. However, ones that I DO recommend would be AMZ Scout or Jungle Scout for Product Research and to combine that with the tools that I have developed such as the Product Analyzer Bible, and several other tools that have been built inside the Sprint to Profit training program to help Amazon sellers succeed right from the start.

In reality, there is no such thing as a product you can't sell on Amazon. However, most of us don't want to spend $100,000 before you make a profit. By using a tool like my Product Analyzer Bible, you will be able to tell if a niche is too competitive for your budget. So, if you have a budget of $3,000-$10,000, you will be able to find products in that area to give you a chance to not only make profit, but keep your cash flowing so you can actually pay yourself too.

This is something that you can use a simple spreadsheet (like my Profalyzyer) for in combination with the Amazon FBA Fee Calculator or other software tools. A simple formula might look like this: Profit = Sales Price of Product - (Sales Price * 0.15 for the Amazon Platform Commission) - (FBA Pick and Pack Fee) - (Cost of Goods Per Unit) - (Freight Cost Per Unit) - (Monthly Storage Fee Per Unit)

I teach private label because it’s the only model where you build your own brand. Wholesale and arbitrage are short-term cash grabs, but private label builds a long-term business you can scale or sell.

Alibaba is the most common option, but you can also use sourcing agents or manufacturers outside China. Always vet suppliers with samples and communication tests.

Negotiating with suppliers is best done using a Sourcing Agent on your behalf, but you can definitely do it yourself. The best way to go about it is to present a "win-win" scenario for your factory. Usually that means something along the lines of you ordering and giving a timeline of payments and terms that best suits your cash flow without causing any grievance for the factory and that means they make more money overall, but you get the best payment terms or the best product at the best price.

Email communications are usually the best way to do this, but you have to be very clear and not use slang or jargon that can be misunderstood. Use clear, simple language and give step-by-step, detailed instructions.

Air is faster but more expensive. Sea is cheaper but takes longer. For small test orders, air often makes sense. For full inventory runs, sea saves a LOT of money and is always the preferred method unless you need inventory fast (i.e. before you stock runs out). Much of the process is laid out in this video on The Original Amazon Coach's YouTube channel.

You’ll pay these fees to Amazon - FBA fulfillment fees (per unit), Monthly storage fees, and Referral fees (percentage of sale price - for most categories it is 15%). Factor these into your profit margin before committing to a product.

The best way to do this is to use an Inventory Management spreadsheet. Then you need to keep it updated every month to make sure you aren't running out of stock on any of your products. I have developed a very helpful, useful, and simple inventory spreadsheet inside the Sprint to Profit training program that I use in my own business and so do my clients.

The first thing you need to understand is the Ideal Client -- who is most likely to USE the product? From there, you build out the BENEFITS that your products give to that ideal client, and how they help solve real-life problems. Not only that, but you need relevant keywords spread out through the entire listing, and images that explain how the product makes the life of the buyer better.

If you are selling a shovel, talk about how its handle stops the buyer from getting blisters or how your shovel makes digging easier because the metal tip is sharper/better suited to cut through hard dirt. Always find a way to explain how the FEATURES lead to REAL WORLD BENEFITS...and lead your listing with benefits.

This concept is a core component of how I and my clients are able to compete with top sellers on Amazon year after year.

I would actually recommend to get your brand registered and get a trademarked filed as early as possible, because you will definitely want to take advantage of the benefits that the Amazon Brand Registry program have for new products (such as Vine Reviews) and new sellers (such as Product Opportunity Explorer). Definitely factor in the cost of a trademark into your initial business costs as it is pretty vital to launching successfully on Amazon these days.

Great looking photos and A+ content are always very helpful in establishing trust and directly showing the benefits and real-world uses of the products. It allows the shopper to imagine themselves using the product in their life as well. You don't have to pay thousands of dollars to get this done though.

Professional product photography is usually unnecessary as you can get some pretty decent photos that can be edited just by using some good lighting and your phone. Graphic designers can take those images and make them look really good and show them being used in various situations as well.

You always want to find the most relevant and highest search volume keywords for your product. Do not add extra descriptive words to them to try to narrow it down too far though.

For example, if you sell a hammock, the main keyword is "Hammock." It is not "nylon hammock" or "hammock swing" or "outdoor hammock."

No matter what you WANT the keyword to be, the main keyword is essentially this - the word or phrase that the shopper is most likely to call the product.

Make sure to add relevant keywords and descriptive words throughout your listing - title, bullets, description, A+, etc...

The more relevant and descriptive you are, the better Amazon can associate your product with a customer's search.

The short answer is "Yes." As soon as you have inventory for sale, you are "launched" on Amazon, and that means you should start advertising the product on Amazon.

The best way to get high-quality, compliant reviews is to use the Amazon Vine program. The catch is that you can only use the program if you have a trademark, and you get Brand Registry approved for your brand. This is another reason why it is so valuable to have your own brand on Amazon FBA.

Easy. Have a great product at a great price, build a great listing, and advertise it on the same keywords that established brands show up for.

You can create unique photos and potentially (but not necessarily) create a small adjustment on your product that fixes an issue the rest of the brands have.

The best way to stand out and compete is to be the most appealing brand to your IDEAL CLIENT.

Product Quality + Price + Authority = Perceived Value

There is no guarantee you will EVER make profit on Amazon, but those that build profitable businesses usually take between 3-12 months to start turning regular profits on Amazon for a single product. However, the full business might not make its money back for 12-24 months (if ever). Remember, every business is a risk, and not everyone will follow through to make sure they are doing things that end up making them profitable.

Things like getting your brand logo, packaging design, a trademark, storage fees, and unmetered ad spend can take a lot of sellers by surprise. Make sure to get more information from a respected source before you jump into any business about what costs you will need to prepare for so that your business doesn't run out of money before it starts generating cash flow.

TACOS is Total Advertising Cost of Sales and it is a simple formula. Take your total ad spend of an individual product and divide it by the revenue for that product.

For example, if you spent $1000 on ads in the last 30 days for your product, and you got $5000 in sales, then you have a 20% TACOS (not bad at all).

1000/5000=.20 (20%)

ACOS is Advertising Cost of Spend and it is basically the same thing but ONLY associates your AD SPEND with the AD SALES (not total sales).

For example, if you spent $1000 on ads in the last 30 days for your product, and your AD SALES were around $3000, then your ACOS for that product overall would be 33%.

1000/3000=.33 (33%)

Honestly, this is something people worry way too much about. If you are not actively trying to do wrong in your Amazon business, you probably don't have that much to worry about.

That said, you definitely don't know what you don't know, and it is best to learn from others who have worked with Amazon for years to know what's allowed and what isn't. Amazon itself makes it hard to decipher their terms of service.

The major things to avoid are:

-Don't incentivize customers to give you reviews

-Don't buy your own product (or set up additional accounts to do it)

-Don't actively attack your competitors' listings

-Don't have poor quality products

-Don't miss shipping times (if you ship the products yourself -- not recommended anyway)

-Don't use a service provider that claims to get you better ranking or reviews

The same as any business. You can run out of money before you start making it if you aren't sure how much money you need to budget out for the business to be successful. Literally THOUSANDS of sellers have lost thousands of dollars selling products that were too competitive for their budget, but they never knew it.

That's why we created a proprietary spreadsheet (actually two of them) that helps you analyze the cost of the competition on Amazon and get a good idea what the projected costs will look like in order to see if you have enough capital to sell the product you are looking at or not.

No other programs give you this information. They just tell you what products COULD BE SOLD, and they leave out HOW MUCH IT COST to sell those products successfully.

You can start production and launching a second product as soon as your first product shows that it can be sustainably profitable. The reason you want to wait for the first one to be profitable is because it is VERY hard to have a product losing money and launching a second product that will also lose money during the launch.

So, get your first product profitable. Make sure it stays that way for at least a month or two, then start getting the next product to market. Cash flow is king, and your business can't survive with multiple products draining your bank account.

My best advice on this one is you can do it if you have researched the niche, understand the logistical side of doing so (VAT registration, VAT filing, etc...), and you are doing quite well in your current marketplace. Basically, if you business makes enough profit each month to cover the costs of the administrative issues of the international markets and you believe you can sell well there, then it is potentially a good time to go there.